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You’d be right if you
suspect that drug makers are spending A LOT more on TV advertising.
Pharmaceutical companies have more than doubled ad spending in just the past
four years, making it the second-fastest growing ad category in the nation.
Other healthcare providers – from local hospitals to nationally known cancer
treatment centers – are also upping the advertising ante. But when do
healthcare promotions cross ethical boundaries and the ancient pledge to all
patients of “do no harm”? You should know!
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BY THE NUMBERS
1 in 20
One in 20 Google
searches are health-related and the first place consumers turn for answers,
57 percent versus 32 percent who start with a doctor.
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VIDEO BOOKMARK
10 Questions You Should
Ask Your Doctor
Parsing fact from hype
starts with good doctor-patient communication. Doctor Mike shares the
questions he would ask in this video.
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POSITIVE BUT PAINFUL ADS
Some patients say
healthcare ads that feature happy, healed people and miraculous recoveries
spread false hope.
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