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When Do Drug and Healthcare Ads Push Ethical Boundaries?
You’d be right if you suspect that drug makers are spending A LOT more on TV advertising. Pharmaceutical companies have more than doubled ad spending in just the past four years, making it the second-fastest growing ad category in the nation. Other healthcare providers – from local hospitals to nationally-known cancer treatment centers – are also upping the advertising ante. But when do healthcare promotions cross ethical boundaries and the ancient pledge to all patients of “do no harm?” You should know!
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One in 20 Google searches are health related and the first place consumers turn for answers, 57 percent versus 32 percent who start with a doctor. | VIDEO BOOKMARK10 Questions You Should Ask Your DoctorParsing fact from hype starts with good doctor-patient communication. Doctor Mike shares the questions he would ask in this video.  | ||||||
| POSITIVE BUT PAINFUL ADSSome patients say healthcare ads that feature happy, healed people and miraculous recoveries spread false hope.http://letamericaknow.com/view_newsletter_ysk.php?memberid=28&orderid=39&issueid=1811 | ||||||
